Omnigym appoints Kirsti Laasio as the new CEO

Omnigym, the expanding outdoor gym equipment designer and manufacturer is pleased to announce the appointment of Kirsti Laasio as Chief Executive Officer starting from the 15th of August 2022. Laasio’s appointment as the CEO strengthens the company’s international expansion plans and its business development.

She has extensive international experience in building customer centric brands, advising growth companies successfully in their scaling and developing product portfolios for wellness tech brands.

“I am very excited to join the team and promoting health and physical fitness support for all. The outdoor movement trend, urban space development and solutions to decrease the physical inactivity of the population, opens up tremendous possibilities for taking the traditional gym workout into the outdoors without compromising the training experience.
Omnigym’s durable, extreme conditions proof and adjustable exercise solutions based on Finnish innovation have tremendous potential and I am excited to take the success story to the next level together with a highly motivated team.” states Laasio.

Samuli Sipilä, the Chair of Omnigym’s Board, welcomes Kirsti with her strong track record in leading successfully companies through internationalization and profitable growth. “Her leadership skills, experience from the exercise and health tech industry together her passionate approach improving people's well-being, will significantly support and benefit Omnigym’s growth plans to be the number 1 in the market”, says Sipilä.

Commenting on the appointment Omnigym’s COO Sami Kaivola says “Kirsti brings a strategic growth mindset including a hands-on attitude with a strong track record taking companies global. She has been focusing strongly on customer experiences with additional focus on employee experience as well as transforming organizations to be more customer centric and cost-effectively experience driven. This together with her business development skills and tech know-how will immensely support the company growth plans.”


Omnigym is a Finnish provider of patented outdoor fitness equipment and smart tracking services, established in 2015. The outdoor training solutions from Omnigym are already available in more than 10 countries and over 250 outdoor locations helping cities, communities and companies offering scientifically proven efficient training for all - outdoors.